Free Is The Last Resort Of Bad Marketing

E-Book Giveaway Aims to Lift Sales

Digital publisher RosettaBooks LLC is giving away digital editions of five titles that have been turned into movies in a bid to jump start interest in them at a time when record numbers of e-books are available.

The quintet, which includes “The Graduate” and “Midnight Cowboy,” has been largely ignored by digital consumers, generating only marginal sales over the past decade. In April, cumulative sales of the books numbered an estimated 250 copies across all e-retailer websites.

Boldfaced emphasis added by me.

Of course the sales were miserable!

Do you know when I first heard about these as eBooks?

When this giveaway began!

Where the hell was the marketing for them?

Did Rosetta even try to get any site to write about them?

“Books That Became Movies Now Available As eBooks” would have been a good pitch. (Someone else can now go do that post.)

Why the hell do I have to do all the work around here?

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Filed under Digital Overthrow, eBooks: General, Free Ain't, Friction, Marketing, Pricing

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