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I tease.
This is a welcome break from all those damned emails for Rewards Members.
Now they need to inform people about Kobo handling eBooks. And they must arrange for Kobo Books Gift Cards.
Because no one will buy this until Borders reassures people that their eBook purchases and Gift Card balances will be absolutely safe.
In fact, that shouldn’t be a plain pimping letter. It should a letter from Edwards himself, explaining in plain language that Gift Card balances and eBooks will be safe, guaranteed, and not disappear. Lay it on freakin thick. And no damn corporate speak. Make it human.
Mike Cane’s xBlog 