Crown Publishing Gets Clever

Actually, I don’t know if it’s Crown that did this or the author, Jillian Michaels, but it’s under Crown’s Flickr account.

Apparently at a Barnes & Noble signing for her book, photos of Jillian with each reader were taken and then uploaded to Flickr.

Nice event souvenir. Other publishers should take note.

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Filed under Books: General, Bookstores, Marketing

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