Check out these trademark filings for Socialize and Socialize This.
It remains to be seen if this will come to pass, if it will find its way into new Reader hardware, or be limited to Reader apps.
Word Mark
SOCIALIZE
Goods and Services
IC 009. US 021 023 026 036 038. G & S: Consumer electronics products including high definition players, electronics books, televisions, audio and video players, mobile electronics, computer game consoles, hand-held devices that are connectable to the internet by wire or wireless, all to post and share information
Standard Characters Claimed
Mark Drawing Code
(4) STANDARD CHARACTER MARK
Serial Number
85316882
Filing Date
May 10, 2011
Current Filing Basis
1B
Original Filing Basis
1B
Owner
(APPLICANT) Sony Electronics Inc. CORPORATION DELAWARE MZ 1028 16530 Via Esprillo San Diego CALIFORNIA 92127
Attorney of Record
Christopher Ekren
Type of Mark
TRADEMARK
Register
PRINCIPAL
Live/Dead Indicator
LIVE
Red boldfaced emphasis added by me.
==========================
Word Mark
SOCIALIZE THIS
Goods and Services
IC 009. US 021 023 026 036 038. G & S: Consumer electronics products including high definition players, electronics books, televisions, audio and video players, mobile electronics, computer game consoles, hand-held devices that are connectable to the internet by wire or wireless, all to post and share information
Standard Characters Claimed
Mark Drawing Code
(4) STANDARD CHARACTER MARK
Serial Number
85338668
Filing Date
June 6, 2011
Current Filing Basis
1B
Original Filing Basis
1B
Owner
(APPLICANT) Sony Electronics Inc. CORPORATION DELAWARE MZ 1028 16530 Via Esprillo San Diego CALIFORNIA 92127
Attorney of Record
Christopher Ekren
Type of Mark
TRADEMARK
Register
PRINCIPAL
Live/Dead Indicator
LIVE
Red boldfaced emphasis added by me.