Barnes & Noble Pimps Angry Birds

Barnes & Noble Brings First-Ever Angry Birds “Magic Places” Enhanced Play to NOOK Color Customers In-Store

The Angry Birds’ Mighty Eagle has landed at Barnes & Noble stores today, exclusively for NOOK Color customers. Barnes & Noble, Inc., the world’s largest bookseller, announced that its more than 700 bookstores across the country are the first official Angry Birds “Magic Places,” offering NOOK Color customers the ability to add a new fun, physical element to their Angry Birds gameplay in-store this summer. Beginning today, NOOK Color customers with the bestselling Angry Birds NOOK App can, for the first time ever, exclusively add the Mighty Eagle character to their arsenal at no cost when playing the game in a Barnes & Noble bookstore. Store visitors will also find an array of Angry Bird-themed games, toys and merchandise, and in the coming days, free Angry Birds stickers and temporary tattoos, while supplies last.

Barnes & Noble worked closely with Rovio, the creator of the global blockbuster, Angry Birds, to offer the first-ever exclusive “Magic Place” experience to NOOK Color customers and make Barnes & Noble stores the first real-world locations where Angry Birds fans can magically receive in-game rewards and unlockables.

Boldfaced emphasis added by me.

Anyone else notice what’s missing in that press release?

Something called books!

1 Comment

Filed under Barnes & Noble Nook

One response to “Barnes & Noble Pimps Angry Birds

  1. BoB

    Good strategy for Barnes and Nobles to have the Mighty Eagle character free of charge. Now we have another reason why we should buy Nook Color.

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