Why Twitter Should Buy webdoc If Apple Won’t

I set up a test webdoc to briefly commemorate the life of Space: 1999 production designer Keith Wilson.

And, so far, I’ve had three astonishing replies that really illustrate the untapped power of webdoc when it’s put in the hands of the right people.

And it occurred to me that this is exactly the kind of thing people have tried to do on Twitter.

When people are having a discussion about something, they share links. But this is Twitter, and there’s zero permanancy (a prime reason why I no longer use it). And having to click link after link gets old fast.

Having webdoc as part of Twitter would be its collaborative-creation and permanent reference component.

People on Twitter try to do ad-hoc collaborations by using the hashtag (#). What if there was a pipe hashtag that also sent something to a webdoc that’s automagically set up when that pipe hashtag was invoked? Instead of just “#” it could be “+#” (plus hashtag — a nice swipe at Google+).

So if I send out a tweet with an URL and end it with, say, +#nzeq (which was the hashtag used for the New Zealand earthquake), that URL gets sent to a webdoc with that title (nzeq) and the link is embedded as webdoc would do it: a web snippet or video or other kind of insertion.

That way, instead of people having to click link after link to see what’s been covered, there’s a webdoc to scroll through that shows more information as it comes in — and it’s permanent.

And because it’s permanent, people will always have something to refer to instead of trying to extract their too-old tweets via Search Twitter or Topsy or Snapbird just to find a link they need again.

What’s more, Twitter could also set it up so that each person has a webdoc that also automagically sends URLs they generally send out (without a plus-hashtag) to a webdoc under their username.

Just imagine all the rich webdocs that would result, filled with quality web snippets, photos, video, and more. It’d be a powerhouse of information that would also attract traffic on its own.

I know I’d rather refer people to an ongoing Twitter webdoc where my photos are posted than sending them to TwitPic or yfrog or another service.

Twitter also needs to ditch its silly idea of spamming people with advertising tweets. They could place sidebar ads in webdocs and have higher-quality demographics.

Twitter has gone well beyond the point of being used for trivia by many people (especially the people I have Followed). webdoc is the tool Twitter needs to keep the grown-ups who want it to do more and to keep its younger users from being stolen by other services.

Previously here:

webdoc: This Changes Everything, Just Like Apple Did
Playing With webdoc


Filed under Socialtech

4 responses to “Why Twitter Should Buy webdoc If Apple Won’t


    Interesting thoughts. I feel like Google is headed well down this road already. What is it about webdoc that delineates it from what you can do on G ?

  2. keep it simple

    completely disagree, webdocs is exactly what we don’t need today, it’s too much information.

    A good example of this is; what if i embedded my song, video, picture, and a quote at the end of this comment… would you view it? Probably not.. I surely wouldn’t.. and I certainly wouldn’t view your content…

    i didn’t even read this entire article, I read your first two paragraphs then went to the site, watched the intro video, then saw the examples of their featured cheesy posts with too much content embedded on one page… even some shit with bieber by a fan girl… oh god

    it left me with a straight face, and I closed the site, their analytics will mark me as bounced traffic, and will most likely not return.

    Now, what if I followed 100 people who posted 5 embeds in one post, I certainly wouldn’t keep up with what their doing… in fact, I’ll probably become annoyed and offended… the next big social sites will make ONE THING easy to do, that’s start up rule number one… ONE thing is not aggregating all popular sites into endless pages of people posting multiple embeds of random shit. Seriously?


    • mikecane

      >>>A good example of this is; what if i embedded my song, video, picture, and a quote at the end of this comment… would you view it?

      People have embedded YouTube videos in Comments here, pal.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s