This Is What Twitter Does Not Want To Happen, Part Two

A user of webdoc states in a discussion of Google+:

Now that I spent some time playing with G+, it’s starting to feel more like a Twitter++ with rich media than a disruption to FB.

I don’t go that far. But the point I’ve been trying to make is this: That’s what other people might believe on their own.

I find the Google+ UI/UX to be confusing. But that could be just me. I know plenty of services that people use just fine that frustrate me personally. One of those is Facebook.

Twitter better start paying attention to this threat.

Google+ could gut them of their backbone users.

Backbone users are those who have organized themselves into groups — such as the #ePrdctn one — and who have pushed Twitter beyond transmitting trivia.

If backbone users leave for Google+, Twitter will return to being a trivial service no one can take seriously any longer. It will be seen as the MySpace of communication.

If you don’t believe this can happen, go review what happened over at Digg earlier this year.

I’ve stated repeatedly that Twitter needs to address the grown-ups who are using it and need more out of it.

Google+ is partially addressing that need. Some UI and UX changes could tilt everything in favor of Google+.

Previously here:

This Is What Twitter Does Not Want To Happen
What A Twitter For Grown-Ups Could Look Like
Why Twitter Should Buy webdoc If Apple Won’t


Filed under Socialtech

2 responses to “This Is What Twitter Does Not Want To Happen, Part Two

  1. From what I can tell, Twitter seems to have virtually abandoned this kind of use of the platform to concentrate almost exclusively on real-time. This impression is reinforced by the Twitter Help: I’m Missing From Search page and articles such as this one by @RobinSloan on Twitter Media.

    Much current thinking seems to find value from Twitter in it’s ability to drive real-time traffic to media properties and provide instant messaging type features. I’m wondering if they still care about being the service “for grown-ups” that you describe? It seems they are leaving that to sites like webdoc and Storify, which of course leaves the door wide open for exactly the type of exodus you describe.

    Then again, is it plausible that real-time trivia is sufficient to sustain Twitter?

    • mikecane

      >>>Then again, is it plausible that real-time trivia is sufficient to sustain Twitter?

      It will be overrun with the kind of trivial Trend hashtags we’ve been seeing. Today’s is: #sorry4thewait

      And the other day there was that thrilling “Add ‘in my pants'” to a movie title. Yeah, now there’s a business model.

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