Social Versus Selling

Why social marketing doesn’t work

So how do you produce the perfect film or write the perfect book – or compose the perfect tweet on Twitter – in a way that will maximise the chances of catching on? Duncan Watts, a mathematical sociologist at Columbia University and Yahoo! Research, has answers – and I’m afraid they’re not too encouraging. “I’ve been using social media to promote my book,” he says, “and it’s just a waste of time – it has almost no impact at all.”

Boldfaced emphasis added by me.

Let me finally stab it: There is no such thing as “social marketing.”

You’re either being social or being a marketer. Period.

And as for Duncan Watts, he needs to go read: The Rankest Of Rank Writer Amateurism

1 Comment

Filed under Socialtech, Writer

One response to “Social Versus Selling

  1. AM

    I agree with you 100%. As a published author a lot of the online social crap is great for time suckage, but not a whole lot more.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s