This Is What Twitter Does Not Want To Happen, Part Six

The New York Times: App Makers and Twitter Feel Strains

When I posted Ravi’s Comment here — This Is What Twitter Does Not Want To Happen, Part Four — I knew it would be only a matter of time for the shit to start hitting the fan.

These Twitter posts …

This Is What Twitter Does Not Want To Happen
This Is What Twitter Does Not Want To Happen, Part Two
This Is What Twitter Does Not Want To Happen, Part Three
This Is What Twitter Does Not Want To Happen, Part Four
This Is What Twitter Does Not Want To Happen, Part Five

… continue to have traffic here. This is not an issue that is going away.

The “social” dimension of the Internet is now seen as its circulatory system. Those who use it and attract others are its distributed heartbeat.

The lack of vision at Twitter is startling, but I suppose is to be expected.

Twitter is focused on its payday, which it believes is based on polluting the Twitter bloodstream with poisonous spam.

Let me repeat:

There is no such thing as “social marketing.”

You’re either being social or being a marketer. Period.

Twitter’s lack of vision created that greed grab that alienated its developers and continues to do so.

Poisoning the bloodstream of Twitter with ads will alienate its users.

That’s not how to grow any service.

The leadership of Twitter seems to think that it’s in one business: The tweet distribution business. That’s the kind of thinking that Western Union had when it laughed at that wacky invention called the telephone. Since that day, people have laughed at Western Union. Will Twitter be laughed at similarly?

I’m not going to do an exegesis here to solve Twitter’s problems for it. I’ve already given them two clues (one, two). Vowels cost extra.

Just let me say the worst thing it could do would be to follow the idiotic Circle Jerk braying proposed here.

And due to the corruption that’s rampant in the tech world, as a parting shot, I remind everyone to read my FTC Disclosure.

4 Comments

Filed under Socialtech

4 responses to “This Is What Twitter Does Not Want To Happen, Part Six

  1. You’re over-exaggerating the situation. Google+ looks like positioned (or at least intended) as a competitor to Facebook.

  2. john

    i don’t get it (you do obviously); i can see leaving facebook for google+ but twitter is a different animal, particularly with the 140 character limit. if true though, which observation confirms (but i don’t get), agreed that webdocs would be good addition to twitter. but then wouldn’t it just be similar to google+ and facebook with the posting? (i know, i know….read.) again, to me the 140 character limit is a different animal entirely differentiating twitter from facebook and google+. twitter supplements them….’both/and’ rather than ‘either/or.’

    • mikecane

      Yes, it is different. But my point with Twitter is that they aren’t understanding that their users are bumping up against their limits now — and that’s causing people to switch to G+. Adding webdoc would get rid of those limits — well, most of them — and keep users, especially power users and users who right now really don’t know that they actually want it to do more (for example, all those sending their photos to TwitPic and yfrog).

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