iTunes 11 to get visual revamp, beefier iCloud ties?
https://twitter.com/#!/mikecane/status/97117358388285442
https://twitter.com/#!/mikecane/status/97117782088499201
Eventually Apple will lock down iTunes so that only Apple-purchased and Apple-related material will work with iTunes.
I fully expect syncing of non-iBooks eBooks to be prevented one day.