Genius Mad Man Jerry Della Femina

Forget AMC’s Mad Men.

The real Mad Men were far more adventurous.

Anyone with an entrepreneurial streak should readily understand the seat-of-your-pants ride the breakthrough advertising agencies of the 1960s had.

Tech today really has it easy: You have hardware or you have software. What advertising had was all intangible: Ideas.

After the break, advertising genius Jerry Della Femina, talking about some of his memorable ads, how he helped to sell the idea of reading books, and why advertising has become so bland.

Jerry Della Femina starts at 12:45 below, but before that is IAC’s Barry Diller, who is also worth a listen, especially in his closing remarks.

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