Our demographic is people in their late 30s to early 50s. They grew up on Star Trek, Star Wars, and comic books. They respond to three basic things: power, visions of the future, and sex.
Are you out of your fucking mind?
Palm tried that shit with the original TV ads for the Pre. They went down in the biggest shitstorm of FAIL I’d ever seen for a major TV campaign.
People want to know, What’s in it for me?
If you’re not telling them that, you have no business being in advertising or marketing.