Jeff Bezos first saw the Librie being demonstrated by E Ink at a conference in 2004. “Uh-oh,” he said, “This is a machine that could destroy my business.” He ordered 30 Libries for his staffers to play with. Soon he was talking to E Ink about building his own e-reader, a bizarre hardware project for an online bookseller to tackle. Bezos assigned his right-hand man, Steve Kessel, to set up Lab 126 in Silicon Valley, far from Amazon’s Seattle headquarters, to make it real.
So that’s why the Kindle is so much like Sony’s Librie!