Later today Apple will unveil its new authoring software for interactive multimedia digital books — what I call xBooks.
While pompous partners of print will line up to endorse it, Apple doesn’t give a shit or even a half shit about any them.
Just as Amazon doesn’t give even an eighth of a shit for the Big Six of print publishing.
What Apple’s delusional textbooks partners still don’t realize is that today marks the end of their greedy reign and monopoly.
With the Apple tools available to all, those who can do textbooks faster, cheaper, and better are going to come in and destroy the industry as it has been known.
Just as established print encyclopedias have fallen in the face of Wikipedia, textbooks will fall in the face of wikitextbooks.
Jimmy Wales, start your engine!