1915: How Price Fixing Really Works

Another bit from the 1915 The Square Deal:

Juveniles and those who see themselves as “entitled” have a warped understanding of how prices come about and what pricing means.

In book publishing, the cartel of Agency Model pricing has done more damage to the eBook business, to publishing itself, and to the proper view of pricing, than probably anything else in the past.

Some naifs believe that $9.99 or $12.99 reflects what it “costs” to create one copy of an eBook.

They are wrong.

And those who won’t pay $9.99 or $12.99 are right.

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