Getting impatient over its long-delayed appearance, I decided to go look at the Page Source for Bookish.
Ignore the fact it says Source for “bookish.com/faq” — I was throwing in some URL modifiers to see if anything would pop. There is just the one page and it’s “bookish.com”.
Anyway, look what’s in the Page Source:
Bookish is funded by three of the Big Six book publishers — Hachette Book Group, Penguin Group (USA), and Simon & Schuster — as a way to compete against Amazon. Yet they’re still putting money into the pockets of Amazon by using its S3 storage service for the logo (WordPress, by the way, uses S3 for all of the images you see in this blog, including the one above).
Here is MailChimp, which is just the usual email list management service.
But none of this explains anything aside from the fact that even as wannabe Amazon competitors, they’re still tied to them.