Rovio Entertainment, the Finnish company whose “Angry Birds” app has now been downloaded over 1 billion times, announced its first book app, an iOS cookbook app called “Bad Piggies’ Best Egg Recipes,” at the Frankfurt Book Fair on Thursday afternoon.
The print version of the book, which Rovio published last year, goes by the same title, but the app is “not just a book,” said Peter Vesterbacka, Angry Birds CMO. “We took the content from the book, 41 egg recipes, but didn’t want to just take the book, make a PDF and sell it to people. We actually made it a lot more interactive.”
“Bad Piggies’ Best Egg Recipes” is on sale for an introductory price of $0.99 or €0.79 in the iTunes Store and includes step-by-step photo instructions, an egg timer and photos of the finished dishes. Users can also upload their own pictures of the recipes they make. A Chinese-language version of the app, featuring some additional recipes and photos, will be available in the Chinese app store soon.
Boldfaced emphasis added by me.
Why is this such a frikkin big deal?