Daily Archives: December 8, 2012

Steve Jobs’ Own Words: Apple Is A Software Company

Apple’s Power Within

Whether Apple’s share-price plunge is justified comes down to one question: Is the iPhone maker a hardware or a software company?

Why don’t we just listen to the words of the man who created Apple?

Apple views itself as a software company.

That seems pretty clear to me.

And to further emphasize his point, from the 2007 introduction of the iPhone:


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Filed under Apple: The Company, Video