Future Or Just Fad?

How an Unsigned White Rapper Changed Music

On January 24, 2013, the music industry will drastically change, thanks to an unsigned white rapper by the name of Macklemore. Why? Because Macklemore will be the first unsigned artist in modern history to hit #1 on U.S. Charts, with the song “Thrift Shop.” Not bad for a guy who’s debut full-length album, The Heist, was just a collaboration between friends that sold 78,000 copies in its first week.

Macklemore’s achievement is a big warning sign to the mega-labels, United Music Group, Sony Music Entertainment, and Warner Music Corporation, who for the first time in quite a while, do not have a number one hit. Through just his massive online following, Macklemore was able to go to top without the help of a gigantic label covering his back or spending millions of dollars on marketing. These labels have to be nervous; no longer do artists need to go through them in order to be successful.

Boldfaced emphasis added by me.

Listen to it after the break.

He has 344,782 Followers on Twitter as the time of this post.

1 Comment

Filed under Digital Overthrow, Music, Video

One response to “Future Or Just Fad?

  1. Slim Jim Shreeve

    I like this track a lot. But even if you don’t, this is a thing of BEAUTY. Why? Because Macklemore is the victory call for us all. We don’t need the big money barons no more. The old kings and queens are dead. We can all be e-barons and roll as we will – some going big time like Macklemore, others just having a damn good time.

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