Apple’s To-Do List

A start, not meant to be seen as comprehensive.

In order:
1) Move past “What Would Steve Do?” (see here)
2) Create a post-Steve identity
3) Acknowledge You Can’t Have It All*

Not in order:
1) Get rid of App Store duplicate listings (see here)
2) Multi-user accounts for iOS (or at least a Guest Mode)
3) Better iOS multitasking (come on, it sucks; you know it does)
4) Allow iOS on-screen keyboard/input choice
5) Enable iOS Desk Accessory-like apps**
6) Add microSD card slot to iDevices (you already know you’ll have to)
7) Make iTunes/App Store a platform (see here)

* Having it all stifles competitive creativity (see: IBM, Microsoft)

** Why is something like a calculator a full app you must launch? Doesn’t anyone see how fucking stupid that is? Anyone at all? Hello, Jon Ive?



Filed under Apple: The Company

13 responses to “Apple’s To-Do List

  1. Brandon

    They will not (any time soon) add MicroSD slots to any iDevices. Why wouldn’t they do this?

    16 GB iPhone 5 = $649 (unlocked)
    32 GB iPhone 5 = $749 (unlocked)
    64 GB iPhone 5 = $849 (unlocked)

    Apple scores an extra $100-200 for you to buy more storage. And that same difference applies if you buy it on contract. If they put a MicroSD slot in, only the most insane of data pack rats would spend the extra $200, so Apple would end up losing m/billions a year.

    Why would anyone in their right mind spend $200 for 64 GB of iPhone storage when you can get that (and more) in a class 10 MicroSD card from Amazon for $60? Hell, at that rate you can get almost 200 GB of storage for what you would have paid Apple for 48GB.

    • mikecane

      Why would they do an iPad that would kill Mac sales? You’re thinking the wrong way.

      • Brandon

        They didn’t do an iPad that would kill Mac Sales (assuming you’re talking about the 128 GB model they announced). Sure the iPad in general affected SOME Mac sales, but at the same time it affected the entire industry. Apple walked in and created a market segment which ultimately ended up eating a good portion of the consumer PC market.

        iPads and Macs are different products, different demographics and different use case scenarios. They are not mutually exclusive products where an improvement to one is likely to negatively affect sales of the other at least in terms of storage capacity. Sure some people try to shoehorn an iPad in to where a Mac should be (think Logitech keyboard/Mouse) but the majority of users will have both.

      • mikecane

        You are still thinking wrong.

  2. I agree with most of your points, but…

    Add a microSD slot to IOS devices? Don’t see that happening. It becomes a point of vulnerability for side-loading malware and Apple wants the IT department approval that allows big sales to corporate users. They’ll stay with the current approach of signed cloud connections.

    Having it all in Apple terms means, I think, having the profitable chunk of the marketplace. They tend to avoid going into the low-margin, low end of the market for that reason and maintain a cushion against competition in the segment where the profits are – look at what happened this week: they unexpectedly announced a 128 GB iPad, because doing so makes the MS Surface device look over-priced at its spec.

    Not sure what you mean by “allow iOS keyboard/input choice” – I use a bluetooth keyboard with my iPad for taking notes in meetings/conferences, and a couple of different stylii (one pressure sensitive, one not) for sketching/drawing). My daughter makes heavy use of voice dictation, and a friend uses a mouth stick.

  3. rjp

    I don’t think they’ll put a microSD slot in because it’s a support nightmare. First you’ve got all the OS support for removable media – we know how well that’s worked over the past 20 years. Then you’ve got all the extras like dog slow media, unreliable media, etc. I doubt Apple have lost more than a million sales (and that’s being *really* charitable) due to the lack of microSD. At their scales, that’s probably not even pocket change.

    • mikecane

      It would be interesting to see if in the Android world the availability of a microSD card slot makes a difference in sales.

  4. Great list!

    Two comments:

    1) I think everyone is missing the point of the microSD card. It’s not to have extra storage for iOS but for file transfers. I have a specific use case: transferring photos from my digital cameras. They don’t have wireless and I need to be able to connect them or put the card in a reader to transfer the photos. My iPhone has some decent photo editing apps on it, so if it had a card reader, I wouldn’t need to carry around my laptop and external hard disk just to upload photos to blog/Twitter on-the-go. Maybe the latest cameras have Internet/wireless, but I won’t be changing mine any time soon unless they just crap out on me. OTOH, microSD isn’t enough for me, I need Compact Flash… so just let me connect an external reader…

    2) The 10 days (that seemed like an eternity) when I was stuck on the Android Nexus in 2011 was enough to install a lifetime of digust for Android and the way it handles keyboards. I can’t count the number of times the phone just froze with the message that the keyboard had crashed. I mean, WTF? I was just using the default one, and what was I supposed to do then anyway? Reboot the phone?

    Apple already provides lots of keyboard options, and unless they can guarantee a hassle-free experience like this, then they’re right to not allow it. OTOH, maybe the iOS keyboard does crash, but it just doesn’t tell me. That would explain some occasional input glitches, but anyway I don’t care because there isn’t much I can do about it. Besides, there are (or at least were) some keyboard apps, so I don’t see the issue.

    • mikecane

      OSKB/input choice = Graffiti on iOS.

      • I find typing much better/faster than handwriting, and it should only improve when screens become tactile. OTOH I think what is really missing is a fast way to input simple drawings to any app where it makes sense to do so, like notes or mail. I think lots of people would find that useful.

  5. mikeperlman941

    LOL, we need a little more “Michael” in the Caine!
    I’ve been working with Apple since 1985 and I learned a long time ago to enjoy what you’ve got (a lot) instead of worrying about what you don’t.
    But Alfie, if you want to focus on the core problem it is that Apple is now run by a finance guy and not a technologist and before that while it was run by a technologist (Jobs) he was very ill and focused on completing the dream product line and not weeding out App store inconsistencies or eliminating “obscure” glitches.

    • mikecane

      Yes, unfortunately it seems no one at Apple has any idea of how to handle information properly — even though it was once a company that set the standard for user manuals and other documentation. Steve should have delegated that part. Clearly it was one of the things he had to stop concentrating on due to his illness and knowing his time was short.

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