Why Amazon Coins?

Introducing Amazon Coins

Coming in May, Amazon Coins is a new virtual currency for purchasing apps, games, and in-app items on Kindle Fire

Amazon Coins is an easy way for Kindle Fire customers to spend money on developers’ apps in the Amazon Appstore, offering app and game developers another substantial opportunity to drive traffic, downloads and increase monetization even further

Amazon will give customers tens of millions of dollars’ worth of Amazon Coins to use on developers’ apps in the Amazon Appstore—apps and games must be submitted and approved by April 25 to be ready when Amazon Coins arrive in customers’ accounts

I’m scratching my head over this one.

The only thing I see mentioned over and over is the Kindle Fire. So this is a “currency” exclusive to that device? Even if it is, it still makes no sense.

Amazon will give customers tens of millions of dollars’ worth of free Amazon Coins to spend on developers’ apps on Kindle Fire in the Amazon Appstore

I still don’t get it. Does Amazon expect this to goose Kindle Fire sales? Have sales collapsed that much since the iPad Mini?

Update: Looking at the FAQ reveals this screwy sentence:

Apps and games that are available for sale on both Android and Kindle Fire, will also be purchasable with Amazon Coins.

Boldfaced emphasis added by me.

Huh? What? Does this mean any Android device with the Amazon Apptore app? If so, this makes even less sense now. Maybe those Kindle Fire sales have completely tanked and Amazon is desperate to get all Android users to shop at its store?

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