2008: The Funniest Steve Jobs Quote?

2008: Read My Lips: Apple Is a Netbook Maker

A recurring question among Apple watchers for decades has been, “When is Apple going to introduce a low-cost computer?

Mr. Jobs answered that decades-old complaint by stating, “We don’t know how to build a sub-$500 computer that is not a piece of junk.”

Boldfaced emphasis added by me.

2010: The iPad is unveiled.



What’s also interesting in that New York Times link is at the bottom. Perhaps the first hint of the iPad?



Filed under Apple: The Company

3 responses to “2008: The Funniest Steve Jobs Quote?

  1. I’m confused: is your point that since iPad pricing started at one dollar under $500 that it therefore was a piece of junk by Jobs own definition? Because that seems infinitely far from anything resembling a good point, but I can’t imagine what else you could possibly mean.

    • mikecane

      It’s typical Jobs. Say one thing, then go ahead and do it anyway. I don’t think the iPad is junk. And between 2008 and 2010, he obviously learned how to pull it off.

      • Seurahepo

        I agree, Steve Jobs has firs dissed something and then gone to do almost the exact thing many times. This was not one of those cases.

        In 2008 many of Apple’s competitors were making sub-$500 computers, so called netbooks, most of which can be described as junk. Jobs said that Apple did not know how to make that cheap computer and make it not suck. Even today, after almost 5 years, Apple’s desktops start at $599, laptops at $999.

        Two years after the statement Apple decided to enter that pricepoint (although ASP was way higher than $500), but *not* with a computer.

        If something in that call was indicative of the iPad, it was the talk about how iPhone is their sub-$500 computer, and

        Mr. Jobs also said the company “had some pretty interesting” ideas if the category continues to evolve.

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