NOOK Media LLC, a subsidiary of Barnes & Noble, Inc., the leading retailer of content, digital media and educational products, today announced that customers who purchase a NOOK HD+ between March 24, 2013, and March 31, 2013, will receive a free NOOK Simple Touch E Ink reader, a $79 value.
Boldfaced emphasis added by me.
Apparently Barnes & Noble got wind of the fact the US$169 Archos 80 Titanium tablet’s arrival in the U.S. is imminent (within the next 10-14 days). So they’re trying to blow out their backlogged and unsold inventory.
This is not the strategy they should be looking for.
This is: Unlock the damn tablet!
How is this, in the three-week-old words of William Lynch, offering “functionality differently”? It’s not. It’s enticing people to buy orphan devices. There’s no there, there. This is a dead end.
How does the Archos 80 Titanium best the Nook HD+?
The Archos fits snugly between the six-inch Nook Touch and the too-big-to-tote nine-inch Nook HD+, at eight-inch screen size. Barnes & Noble went big when they should have gone smaller.
The Archos has Google Play and can be used with any app store (such as Amazon’s). The Nook HD+ restricts people to the Nook App Store. The Archos can be a Nook if it wants. Or a Kindle. Or a Sony Reader. Or a Kobo eReader. The Nook HD+ can be only a Nook.
The Archos has front and back cameras. The Nook HD+ has no cameras.
The Archos has standard microUSB and miniHDMI ports. The Nook HD+ requires a proprietary cable for HDMI.
The Nook HD+ is US$269 for 16GBs. The Archos is US$169 with 8GBs. That US$100 difference matters and a free Nook Touch is no bargain to someone who doesn’t want it.
The Archos doesn’t need to be rooted to use a different launcher or “unauthorized” software. The Nook HD+ needs to be rooted to become anything close to the Archos. (And a rooted Nook HD+ is still not totally stable.)
Archos will probably be in business longer than Barnes & Noble is selling tablets too.
The only two things the Nook HD+ has going for it: Bluetooth and a Retina-class screen. Are those worth US$100 more? In a larger and locked-down device that requires a proprietary HDMI-out cable? I don’t think so.
Oh, and the kicker here? The tablet that will slaughter Barnes & Noble is the upcoming Archos 80 Platinum. A quad-core beast that has gotten very good reviews from everyone who’s handled it. It will be priced at just US$199. A quad-core eight-incher for US$199 versus a soon-orphaned dual-core nine-incher. This is no contest.