I’m delighted to announce that we’ve reached an agreement to acquire Tumblr!
We promise not to screw it up.
In terms of working together, Tumblr can deploy Yahoo!’s personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love.
The countdown clock now starts to the first complaints of “Why isn’t my Tumblr being indexed in Yahoo!?” and “What happened to my Tumblr of felching photos?” (as an example of X-rated; I have no idea if such a thing actually exists).