Well, Apple should.
Dig it: With zero marketing done outside of China, the Chuwi V88 is known internationally. See the sidebar at the right of this blog for Top Posts — the Chuwi V88 has been dominating that. While Apple has spent millions pimping the iPad Mini, Chuwi has spent just about nothing. Apple probably spends more on cafeteria food in a week than Chuwi has in advertising and marketing.
The Chuwi V88 has 1GB of RAM compared to the iPad Mini’s 512MB. There’s also a 2GB model. It also has a miniHDMI port, microUSB, and microSD card slot. For less than US$200.
That is competition.
If “trade dress” issues didn’t prevent from it being sold everywhere, the iPad Mini would be in serious trouble, judging from how Android phones are doing.
And today, two pieces of a puzzle snapped together.
Google English: Nansheng own position, velocity Pad mini V88 Chi for similar sales are not very good
They claim that in a certain amount of time, the Vido Mini One has sold five-hundred units via Taobao versus maybe fifty for the Chuwi V88.
I tried to make sense of that by using Taobao Focus English search for the Vido Mini One and the Chuwi V88. The only thing I can see is that the Chuwi V88 has fewer sellers — a point that also seems to be made in the post.
The only thing I can dimly perceive through the haze of Google Translate is that perhaps Chuwi is not very good at domestic marketing and sales.
I should also note here that Chinese customers believe the iPad Mini clone prices to be too high. It seems their reaction mirrors mine for the $329 iPad Mini.
1Pad in China has published a reader photo [Google English] of a Kindle Paperwhite endcap display from a Suning Tesco store.