Microsoft still doesn’t have any fundamental understanding of what the hell is going on.
So I will illustrate the problem with a graphic. Here it is:
The “So What?” encompasses:
1) I can just buy an iPad
2) I can just buy an Android tablet
3) I can just buy an eBook device
4) I hate Windows, go drop dead
And more. I hit just the highlights.
So why buy Nook Media?
Because a Nook RT will be seen differently than any Windows RT tablet — even though it’s really the same damn thing.
I will illustrate this with a graphic. Here it is:
Instead of “So What?” and “What The Hell Would I Do With It?”, it’s been anchored with a purpose: Book reading.
Why is this so hard to understand, Microsoft? Don’t any of you watch TV? Ever see the direct marketing commercials? “But wait! There’s more!”
This is the same damn strategy. It’s 101.
A Nook RT becomes the Trojan Horse to get RT into the hands of people.
Without an installed base — without people having a clear reason to buy one — nothing happens with app growth, nothing happens with RT staying alive, your entire tablet strategy sinks like a fat stone in a deep lake.
Whatever fear William Lynch has for the future — and he seems to have much — must be swatted down.
Buy Nook Media. Do this.