I neglected to check the B&N site this morning, so Paid Content got the news first: Not a good sign: Barnes & Noble just keeps slashing Nook tablet prices
On May 13th, in How The Windows RT Nook Will Happen And Its Price, I wrote:
One thing to watch for: A fire sale price cut on the Nook HD and Nook HD+ to clear out all remaining stocks as soon as possible. This would likely happen before an announcement of Microsoft acquiring Nook Media and signal that such an acquisition will happen. The fire sale could happen within a few weeks with the acquisition announced late June.
And so here we are.
The Color Nook Death Sale.
Unfortunately for Nook Media:
1) There’s not yet any sign these will soon be sold out
2) Even discounted, they’re just not worth buying
Even deep discounts can’t change the fact these tablets are just slow. And there are better options out there, like the Archos 80 Titanium or the Acer Iconia A1-810. Both are unrestricted Android, unmolested Android, and are faster than both color Nooks. And thanks to the Android Nook app, you don’t need to buy a color Nook to read Nookbooks.
Oh, there’s a third thing too: Nook Media shooting itself.
It’s now confirmed news everywhere that Nook Media dropped its Mac and legacy-PC desktop programs, leaving all of those users stranded. But, most importantly, that move damaged Nook Media itself. When you intend to abandon something — like everything other than Windows 8 support — you should synchronize the moves. The desktop software shouldn’t have been killed until the color tablets were both sold out.
I guess William Lynch never saw the movie, Moneyball — and if he did, he forgot the basic lesson in it that applies to his situation:
Would you rather get one shot in the head or five in the chest and bleed to death?
Cutting the desktop software out of sync was like putting five in the chest of Nook Media.
It will now bleed to death, having alienated customers and driven away any remaining potential customers. Even worse: They didn’t admit it for weeks, leaving everyone puzzled.
Nook Media just screwed up its chances of winning people back with a “Nook RT.”
But Microsoft still has deep pockets and all those Nook Media contracts would be a turnkey media platform for them, so unless something market-shaking happens, I still expect Microsoft to acquire Nook Media.
However, given the recent mismanagement of the critical desktop software move, I wouldn’t be surprised if Microsoft now has Nook Media get out of all hardware altogether. That means we’ll never see a “Nook RT.” Just “Microsoft Nook” software for Windows 8 and RT. The iOS and Android software will remain … for a while.