You can start playing Taps for a major NYC electronics retailer.
I’ve been frustrated for months now by this store.
I’ve been waiting for them to get in the Archos 80 Titanium. They claimed they had a few for a short time. But since then, it’s been Out of Stock, without absolutely no sign of it returning or them even indicating whether or not they even want to stock it again.
OK, you say, what can I expect? After all, it’s Archos, for crying out loud. They’re probably on their last legs too.
Today, I finally saw them list the Acer A1-810. But the listing said it was for online and phone orders only.
So I asked them on Twitter if that meant they wouldn’t be carrying it in store. Because, you know, in store would mean I could actually touch it, try it, and if it’s good, buy it.
I got a reply via DM — and I think it was a deliberate DM because the reply was so damn embarrassing — that, yes, it would not be in their store.
I’ve bought from this store over the years, spending several thousand dollars. I go to them to check out new electronics and prices. And when I buy, I buy from them — not Amazon or online.
Retailers cry all the time about how they’re being used as “showrooms.”
Even Scott McKain has written a post and a book about it: Losing customers to online retailers?
So what’s their new strategy to prevent “showrooming”? Is it to not carry stuff in the store so people can’t try it?
If that’s the case, why the hell shouldn’t I just buy online — from Amazon?
Amazon has treated me like a frikkin King — despite the fact I’ve spent zero dollars with them and gotten several thousand (that is not a typo) free Kindle books from them.
I know that if I were to buy the Acer A1-810 from Amazon and I had a problem, I’d again be treated like a King when it came to returning it.
But I don’t want to buy any electronics blind. I need to see them and touch them and try them in person. Because when I buy, it’s like getting married — you’d better be damn sure you want to get hitched.
So this major electronics retailer, a fixture in NYC for decades, what amounts to an anchor store in the large mall that is Manhattan, you’ve just forced me to Best Buy or another store.
I didn’t leave you as a customer.
You abandoned me as a store.