Pierre Cardin iPad Mini Clone

Wait. What? WTF?

Yes, it’s true. In this post-modern era of brand name licensing whoredom, there is actually a Pierre Cardin-branded Android tablet.

A sorry-ass website (for a company I wouldn’t be surprised no longer exists) pimps the original one, which has this sad yet hilarious copy under its Trade tab:

… the Pierre Cardin Tablet PC is aimed at brand conscious women aged 18 to 34, technology novices not traditionally targeted by PC manufacturers. This makes it an ideal product to add to retailers existing ranges to attract these cash-rich fashionistas into their stores.

“Cash-rich fashionistas”?!!? Someone needs a slap.

Anyway, because YouTube Search is so damned atrocious — which doesn’t seem to bother its parent company which, you know, made its reputation based on search — I didn’t see this video until tonight.

Now you can too, after the break.

I’m not sure which company put that out. And, you know, I’m not in any hurry to find out. Because that tablet isn’t going to go anywhere. Apple will prevent its sale via injunctions for “trade dress” infringement. That the demo tablet itself shows shoddy assembly and no Pierre Cardin logo on it tells me whoever exhibited it was crossing their fingers and hoping to line up suckers. I doubt they were successful. Next!

1 Comment

Filed under iPad Mini Clones, Video

One response to “Pierre Cardin iPad Mini Clone

  1. I couldn’t figure out why this is called a Pierre Cardin tablet when there is nothing about it that has to do with Pierre Cardin, so I checked out the link you mentioned. As far as I can tell, the only thing branded in it is the case and packaging. So they’re just taking generic off-the-shelf electronics and bundling it together under the Pierre Cardin brand name.

    At the end of the About page, I saw this [with more sorry copy]:

    “In the UK and Eire, the Pierre Cardin tablet PC is exclusively distributed through eBusiness UK Ltd…. We are delighted to be launching the first designer-branded tablet PC into the UK market. Following the successes of the Prada and Armani mobile phones, we strongly believe there is a strong market for our designer tablet PC in the UK.”

    eBusiness seems to be a real company and they claim to have done work for Pierre Cardin as well as about a dozen other companies including BT. I’m guessing its either an experiment by Pierre Cardin carried out by eBusiness or else eBusiness purchased a license to use the name to sell a bundled tablet at a markup.

    Anyway, with the exception of Beats by Dre, designer electronics are usually nothing more than a marginal niche phenomenon.

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