Top Reviewers On Amazon Get Tons Of Free Stuff
You’re on Amazon.com. You’re buying, say, a toaster, and you’re checking out the customer reviews. You assume the people writing these reviews are people like you — people who wanted a toaster, went online and bought one. As it turns out, a lot of reviews on Amazon are written by people who are nothing like you. They’re written by elite reviewers who are sent free merchandise to review products. In other words, it’s possible that the guy reviewing that toaster you’re looking at wasn’t in the market for a toaster to begin with and didn’t pay a cent for it.
Boldfaced emphasis added by me.
Amazon also fuels competition among reviewers by making their rankings public. And top reviewers do get a lot of free stuff.
Boldfaced emphasis added by me.
When their ranking depends on the kind of review they give, do you really think you’re going to get anything resembling an honest review?
This is where I remind everyone to go read my FTC Disclosure.
And to further remind everyone that there are vendors who have enough confidence in their products to risk showing them to me — so far, the only one has been Asus.
Mike Cane’s xBlog 
Yes, that’s one thing we can count on you for: brutal honesty.
Which works out well when something is *good*.
Thanks for confirming my growing belief that Amazon “reviews” are bought and paid for, and thus utterly worthless.