Daily Archives: November 28, 2013

Amazon Pushes Prime In New TV Ad

AmazonPrimeTVad

I’ve never seen this ad before today. It doesn’t appear on YouTube and there’s no Twitter chatter about it aside from my mention and one other. So I think this is brand new.

In a TV ad of a whopping two minutes in length, Amazon is pushing its Prime service really hard. In time for the holidays — as they are keen to mention in the ad.

What interests me is the mention of the Kindle Owners’ Lending Library, letting Prime members read books for free. This should help writers, allowing them to spread the word to Prime members for free reading — and getting paid for it — instead of just giving away their work for free and getting nothing for it.

The complete ad can be seen here.

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Filed under Amazon Kindle, Marketing, TV

A Little Memo To Samsung

Samsung’s marketing splurge doesn’t always bring bang-for-buck

Samsung’s latest marketing splash has been on its Galaxy Gear smartwatch, which has been almost universally panned by reviewers. The device has been aggressively marketed through adverts and collaboration with fashion shows – yet only 800,000 Gears have been shipped since its launch two months ago.

And:

“Probably Samsung knows better than anyone that Gear will not become a mainstream product. Still, they are trying to convey the message that ‘we are first with such technology,’ which they hope will help build their brand as an advanced technology firm,” said Interbrand’s Moon.

Boldfaced emphasis added by me.

People don’t give a damn about which company does something first.

People spend money on the company that does it best.

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Filed under Marketing