I’ve never seen this ad before today. It doesn’t appear on YouTube and there’s no Twitter chatter about it aside from my mention and one other. So I think this is brand new.
In a TV ad of a whopping two minutes in length, Amazon is pushing its Prime service really hard. In time for the holidays — as they are keen to mention in the ad.
What interests me is the mention of the Kindle Owners’ Lending Library, letting Prime members read books for free. This should help writers, allowing them to spread the word to Prime members for free reading — and getting paid for it — instead of just giving away their work for free and getting nothing for it.
The complete ad can be seen here.