Meanwhile, in Japan:
Sony is a company that’s lost its cool factor. They might be doing some seriously exquisite tech that sets them apart from everyone else, but they don’t seem to be able to effectively communicate it in a way that excites people.
It’s a very strange world where I can get excited over Chinese tablets that will never be sold in American stores yet news of Sony products makes me yawn — and Sony’s prices make me think they’re delusional.
Same-day update: It looks like the Reader isn’t going to be around either: