There’s a page for the HaierPad 781 at their French site. The manual is available under “Téléchargements” tab.
Via the UK press release, there will be three colors of the 781:
The HaierPad 781 is presented in 3 colours: matte black, champagne gold and metallic silver for an ultra-chic style.
And via the German press release, we get prices:
199€ (8 GB)
229€ (16 GB)
Those prices seem too high to me.
This will likely stay out of the American market.