Fifteen Dollars Is Still Too Much

Microsoft Said to Cut Windows Price 70% to Counter Rivals

Manufacturers will be charged $15 to license Windows 8.1 and preinstall it on devices that retail for less than $250, instead of the usual fee of $50, said the people, who asked not to be named because the details aren’t public. The discount will apply to any products that meet the price limit, with no restrictions on the size or type of device, the people said.

When Shenzen manufacturers can kick out low-end Android tablets for just US$50 final retail price, US$15 for an OS license is still too damn much.

I don’t think Microsoft understands just how much tablets have changed the market. Or how inexpensively Shenzen can churn out tablets.

Intel seems to understand — having partnered with several Chinese tablet makers (and no doubt giving them lots of technical assistance as well as cash). Intel, if it can get its chips cheap enough, might be able to actually compete against Rockchip, MediaTek, Allwinner, and others.

But Microsoft has to compete against Android. And I don’t think Google-certified Android (the one with all the Google apps that make it worth having) is priced at $15 per tablet.

“But it’s Windows!” Microsoft will crow.

Yeah, that’s also the main problem with it too.

3 Comments

Filed under Windows Tablets

3 responses to “Fifteen Dollars Is Still Too Much

  1. Stupid Microsoft remains stuck on stupid. RT could have been a success if they:

    1) Didn’t call it Windows. Too many expectations and assumptions go along with that name. New start, no carry-over 80’s compatibility bloat, new paradigm, new name. How could they not see that?

    2) Gave it away. Seriously, how did they not see this? They expect cheap manufacturers to pay for the privilege of their crap getting returned or gathering dust on shelves?

    3) Paid manufacturers for ultra-tight Microsoft integration. Why would they seek to maximize their competitive DISadvantages by still trying to squeeze money from manufacturers and try to increase market share of a busted product no one wants at the same time?

  2. If they had some people in charge with some vision (and half a bit of common sense), semi-traditional Windows 8.1 could be chugging along on desktops and workstations everywhere while a better named Metro RT could have been in it’s 4th or 5th iteration taking over the tablet world. What a waste.

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