If you are a bad writer — and most of these people are — then, the only way you can get anyone to read your work is through aggressive self-promotion.
And there are other names that come up, again and again, with similar tales of making it to the top simply by “word of mouth,” or entirely on their work’s own merit, for example, but when you do a little tiny bit of investigation you find this is the furthest thing from the truth.
Although all this fraud can hit an author directly in the bank account, it isn’t very good for readers, either. Fake reviews are lies and because of the way the system works it’s usually the books loaded down with the fraudulent 5-stars that rise to the top. This makes it more difficult for readers to connect with the reading material they really want. It, also, leads to a lot of disappointment for readers, which you will see expressed in the 1-star reviews at these same books – that is the ones that the readers were not intimidated (threatened with a lawsuit or harassed by the author) into removing.
You’ll see them – the usual suspects, I like to call them – sticking together anyplace this subject is being discussed, trying to influence the natural outrage that thinking, intelligent, basically moral people – both readers and writers of books – feel when they find out about it.
I didn’t click through to the links in each post to examine the minutiae. I can guess who most of the guilty are just from their behavior and bleatings outside of the Kindle Boards. I’ve mentioned at least two of them in my blogs.
Fraud can continue only for so long. The craven suck-ups who abet the fraud have only so much stamina — and only so much gullibility. Like every edifice that thinks itself untouchable and unassailable, it will all collapse in time.
My single word of advice to honest writers is this: If one of the fraudulent bastards gives you a blurb for your book, don’t use it. Using it will give them more credibility — and taint you in the eyes of honest writers.
Among illiterates money is regarded as the measuring rod for all things: for friendship, goodness, education, power, love.
— Auto-da-Fé – Elias Canetti