Meizu is a company that I haven’t paid attention to because they’ve done only smartphones.
And the new website has a countdown clock with a teaser graphic that seems to indicate a smartwatch, phone, and iPad Mini clone are coming:
Some sites believe the pen and glasses are also significant. I’m not so sure.
Anyway, why “Bigertech”? Apparently it’s a trick in Chinese [Google Translate]:
Biger corresponding millet xiao, upside down and read read homophonic associations are meaningful.