Tell Me Again About Government Waste

We Got A Look Inside The 45-Day Planning Process That Goes Into Creating A Single Corporate Tweet

In April, the brand would be continuing its “Art of Cheese” campaign, which provides its 100 Twitter followers and 220 Facebook fans with tips on how to best enjoy its products.

Boldfaced emphasis added by me.

And:

The post was then sent to President Cheese and, some 45 days after conception, published on the internet for the world to see.

Thus far, the post has yet to be retweeted, but it has generated two favorites.

Boldfaced emphasis added by me.

Forty-five days for a bland and forgettable tweet to a pathetic audience number!

People bitch all the time about “government waste.” No one ever mentions that private entities are just as wasteful — if not moreso.

There has been only one Twitter account that has been consistently excellent at marketing on Twitter. Everyone should Follow it and take notes: Orphan Black.

You’re welcome.

2 Comments

Filed under Marketing, Socialtech, Stupid

2 responses to “Tell Me Again About Government Waste

  1. Ric Day

    “Despair” was the first word that came to mind, but on reflection it doesn’t do the situation justice. The larger the corporation, the more thoroughly congealed its management becomes. The managers look inwards, because they are afraid of mistakes that might kill their jobs – the good of the public, the quality of the product, and even the future of the company are all ignored when “my” job is potentially at risk.

    Just look at General Motors. Went dramatically bankrupt because of years of bad decsions. Too big to fail, so governments (including Canada) loaned them millions to get back on their feet. They got back on their feet, then declined to pay back many loans (including Canada’s) and threatened to leave with all those jobs if they were pressed. So they stayed and Canada got screwed.

    Jump forward just a few years. Public learns GM has had a failing ignition switch on many vehicles for years, knew of it, knew people were dying, and did nothing. GM starts a small recall to replace some switches, pays a small fine, and tells the gullible media that just 13 people actually died (DOT says around 300 people died).

    Rumours of a seatbelt problem and more causes GM to suddenly “get religion” and start a whole lot more recalls. How many? Roughly 15 MILLION vehicles this year, so far. Which I believe is more than 5 years worth of car and truck production by GM.

    How many people died or were horribly injured by all the faults GM is now admitting (the seatbelt story was true – front seat belts tended to fray and break)? Will Washington shut GM down? Will Washington fine them in a meaningful way? Will porcine aerobatics become a thing this year?

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