R.I.P. Felix Dennis

Felix Dennis dies aged 67

From his book:

… I published a series of eight-page full-colour, folded posters (with headlines and articles printed on the back) and charged the same cover price as magazines with ten times that number of pages. The result was dubbed a ‘poster-magazine‘ and sold millions of copies around the world. Nobody had told me it couldn’t be done because nobody had done it before.

The creation of the poster-magazine was absolute freakin genius back then. A then-friend and I marveled at how no one had ever done it before — and how much money the guy doing it must be raking in.


Felix Dennis: “It’s really about sensing trends and having the arrogance to think, ‘I know I’m right.’ ”


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