People don’t want to read.
They just want information when they want it.
I see it at this blog too. People ask questions that have answers in past posts. But they don’t want to read or search. They just want to know.
All of the stuff I write that surrounds the information they want? It’s noise.
There’s really no amount of Search Engine Optimization (SEO) that can connect people with what they really want.
What people do instead of reading blogs like this or doing manual search are voice searches. It’s easier to pick up a phone and ask Siri or say “OK, Google.”
Algorithms munge through retrieved results and condense them as much as possible into just facts.
And so, thinking about this today, I coined the term “Voice Agent Optimization” (VAO).
Because in the future, blogs like this won’t exist.
Dopes like me will instead be creating “InfoCards” (ICs) to feed Siri, Google Now/Voice Search, Cortana, and whatever other HAL-like Voice Agents pop up in the future.
That’s even if people like me can still exist.
Plus, companies can do VAO for themselves. Want to quickly know the specs of the Onda V975w? Onda will have an InfoCard all ready for a Voice Agent to retrieve.
But what those InfoCards won’t be able to tell is the truth.
And that brings us to a Warren Ellis-like future depicted in Global Frequency.
Future queries to Voice Agents will be like, “Find me someone who owns an Onda V975w and can answer this question about it: XXX.”
And the Voice Agent will consult a bunch of InfoCards and lo, someone who’s registered with them will get alerted by a Voice Agent that someone needs assistance. Instead of International Rescue, Informational Rescue.
And with each question answered, another InfoCard will be created to feed the Voice Agents, so one less human being is bothered with it.
Blogs such as this, if they exist at all, will be short posts that don’t relate to one another at all. They’ll just be a collection of InfoCards designed to be retrieved by Voice Agents.
And the backend algorithms of Voice Agents will munge InfoCards to dynamically create new InfoCards, further lessening human intervention and interactivity.