Amazon Kindle “Roadshow” In China

Here’s Amazon’s first store:

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It’s in Shanghai, and it exists only between July 18-20th [Google Translate].

It’s Amazon’s ploy to get people to fondle their devices so they might increase their sales in China.

Kindle and Fire tablets are on display:

And the shelves illustrate some of the books people can buy in Kindle format:

They even have an area set off where people can contrast trying to read a paper book in the dark versus a backlit Kindle.

All Kindles and Fire tablets can be bought at discount prices.

This popup store will next appear in Beijing between August 1-3rd.

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