Apple Gives Itself Unfair eBooks Advantage

This is the iTunes Preview listing for iBooks (which is now, with iOS 8, pre-installed on all iOS devices):

iTunesiBooksAge

It has an Age Rating of 4+.

Now here is the iTunes Preview listing for Bluefire Reader:

iTunesBluefireReaderAge

It has an Age Rating of 12+.

Now here is the iTunes Preview listing for Duokan Reader:

iTunesDuokanReaderAge

It has an Age Rating of 17+.

What? All three of these apps can read the same damn books!

I’m told that app developers must self-select certain things and give themselves an Age rating.

If they have to do that, why not Apple’s own iBooks too?

If one reading app has to be 17+, then iBooks should too.

It’s bad enough that iBooks now has the kind of sweet deal both the Justice Department and European Commission once went after Microsoft over — an app (Internet Explorer) bundled with their OS (Windows) — but it’s made even worse in that if a parent sets a control to limit apps to certain Age Ratings, these competing reading apps are shut out of the competition with iBooks.

Yet these three apps can all read the same damn books!

3 Comments

Filed under Apple: The Company, eBooks: General, Friction, iOS, Stupid

3 responses to “Apple Gives Itself Unfair eBooks Advantage

  1. java tutorial

    I call that an inside job by Apple. Couldn’t blame them, it’s just business

  2. Google is doing the same thing with books in the Play marketplace.

    Both of these companies, and Amazon, too, are headed straight for the same territory Microsoft visited back in the days of Internet Explorer and the IE vs. Netscape issue.

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