After the conversation each journalist is handed a white bag containing an iTunes voucher, an iPhone jacket and a device in the reporters “favorite color”. These items are referred to as “permanent loans”. This year they even gave us two models for testing – the iPhone 6 and the iPhone 6 Plus (sales value between 699.00 and 999.00 US$). We were kindly requested to send one of them back soon.
Boldfaced emphasis added by me.
Once again I point people to my FTC Disclosure.
If you have to bribe people, just how good is your product really?
If a reporter won’t buy them, what’s their real merit?