Xiaomi 11/11 Sale Record

Weibo

That’s over 550 million yuan — that’s near US$90M.

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11/11 Sale: Incredible New Record Created

Weibo:

11/11 2013: 5 hours and 49 minutes for Tmall to sell 10 billion yuan of goods

11/11 2014: 38 minutes 28 seconds for Tmall to sell 10 billion yuan of goods

And I don’t hear anyone in China crying for the poor brick and mortar stores …

11/11 Sale Breaking Records

China's 24-hour online shopfest sees $2B spent in first hour http://t.co/OFfmrOD2Ks pic.twitter.com/xmFIK3wCPb

— Tech in Asia (@Techinasia) November 10, 2014

Xiaomi has sold over 400 million yuan of products at last update.

Unfortunately, it seems only two thousand MiPad have been sold as of last update.

The 11/11 Sales Tmall Press Room

At post time, over four billion yuan of product had been sold in less than fifteen minutes. Will update if more photos are published.

A Variety Of Photos From The 11/11 Sale

Most of these pertain to Xiaomi. Only they have the nerve to show behind the scenes so extensively.

Estimated six hundred reporters covering 11/11 day sales at Tmall:

Xiaomi’s “Big Move” Is Price Cuts And Big Inventory

Weibo:

There could be more. I’ve just begun reading Weibo.