Most of these pertain to Xiaomi. Only they have the nerve to show behind the scenes so extensively.
Estimated six hundred reporters covering 11/11 day sales at Tmall:
As if it was a telethon, a screen tallying sales:
One of the War Rooms:
Free fuel for the frontline:
Tons of stuff ready to be sold:
Over at Meizu — which hasn’t lowered the price of its 1799 yuan phone — there seem to be fewer staff …
… and things seem far less festive:
When people wonder why there are so many Xiaomi posts here sometimes, remember this one. Xiaomi plays Weibo like an expert plays a rare violin.