Grumpy Cat Earns US$99 Million

Not so grumpy now! Cat that became an internet star has made its owner £64million

She is the world’s crankiest cat with a permanent scowl that has inspired countless memes, a best-selling series of books and a movie.

But even the news that she has amassed a £64million fortune has not been enough to put a smile on the face of internet sensation Grumpy Cat – real name Tardar Sauce.

The feline, who shot to fame two years ago in a YouTube video that got 15.7 million views, has earned more than Hollywood stars Nicole Kidman, Cameron Diaz and Matthew McConaughey.

Wikipedia: Grumpy Cat — Management

Ben Lashes is Grumpy Cat’s manager who also represents Keyboard Cat and Nyan Cat. [Cat owner Tabatha] Bundesen took a leave of absence from her day job at Red Lobster to manage Grumpy Cat’s schedule and Bryan manages her website, Facebook, YouTube and Twitter.

Wikipedia: Ben Lashes

Ben Lashes (born Benjamin Clark) is an Internet meme talent manager whose clients include Keyboard Cat, Nyan Cat and Grumpy Cat. Lashes specializes in cats but also manages Scumbag Steve and Ridiculously Photogenic Guy. His philosophy is “What would Walt Disney do if he created Mickey Mouse and it went viral on YouTube?”

Related: The Damage Has Already Been Done In Book Publishing



Filed under Digital Overthrow, Marketing

2 responses to “Grumpy Cat Earns US$99 Million

  1. Coincidentally, about an hour ago I posted about loving Grumps, who mirrors my inner being when reading the news these days (or in general) and used the same link.
    . . . Funny how a grumpy face can make you smile, or more. Especially with those anti-platitudes. But re the videos, I’d like it better if the now very rich owners would not keep subjecting her to all those flash bulbs at countless events.

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