Twitter’s Video Plans Include Autoplay Ad Previews
Twitter is mulling the possibility of making promoted videos automatically play 6-second previews when they pop up in people’s feeds, according to people briefed on the company’s plans. If the autoplay previews were to catch someone’s eye, that person could click to watch the full video.
I won’t put up with scrolling through my timeline only to have it fucking pause to load a video and then break my concentration with some goddammed ad pitch preview I can’t prevent.
I’ll be out of there when this happens.