The background to this attack: Apparently yesterday on Weibo, Xiaomi published a map that showed some incorrect Chinese territorial borders (the map might have or might not have also shown Tibet — which is highly forbidden). The map was quickly deleted. But it was noticed and raised hell with some people. CUBE here is taking cheap advantage of that error — in order to pimp their lower-priced game controller that competes with one Xiaomi recently introduced.
Yeah, that’s how the Chinese roll on Weibo.
Same-day update after the break.
And here’s Hugo Barra to explain what happened with that infamous map: