Whatever Happened To Apple’s “For The Rest Of Us…”?

“Nobody will pay $10,000 for an Apple Watch!” & other reasons you can’t sell shit

Unless you’ve done research, every opinion you have about what people will or won’t buy comes straight from your butt.

You say you won’t buy an Apple Watch. Fine, I believe you. (Although… perhaps you said the same thing about iPods, iPhones and iPads.)

It doesn’t matter, though, whether you buy or not. Lots and lots of other people will.

Let me repeat: You are not your customer. There’s only one of you. You won’t be paying yourself.

Emphasis in the original.

Harumph:

The Lisa was first introduced on January 19, 1983 and cost US$9,995 (approximately $23,700 in today’s dollars.) It was the very first personal computer system with a graphical user interface (GUI) to be sold commercially. It used a Motorola 68000 CPU clocked at 5 MHz and had 1 MB RAM.

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Filed under Apple: The Company, Marketing, Pricing, Reference, Stupid

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