For Khalili and Malley, the podcast is the product. Through VIP membership, merchandise sales, and advertising, Keith and the Girl revenue pays its co-hosts’ salaries plus rent on a one-bedroom apartment in Astoria, Queens, that they had converted into a professional studio. Three full-time employees and a handful of freelancers also receive a slice of the pie.
That’s not insignificant.
I’ve never heard of Khalili and Malley or their podcast. I grabbed a free copy of the printed Village Voice that had them on the cover and was quickly immersed in the story.
I think the article is a must-read for basically everybody.